About Me
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I’m a Product Design Lead with 10+ years of experience in Web3 and consumer tech, bridging product management and design to deliver impactful products. From incubating 0→1 innovations at Mozilla to scaling global trading platforms at WOO, I specialize in turning complex challenges into intuitive, market-ready solutions. My dual background in design and product management enables me to align user needs, business goals, and technical feasibility with speed and clarity.
My Expertise
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Design Leadership & Strategy – Driving UX vision, mentoring teams, and transforming design culture from execution-focused to product-minded.
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0→1 Product Innovation – Proven track record in launching new products from scratch, such as Firefox ScreenshotGo (100K+ installs, 4.6/5 rating) and WOO Social Trading ($893M volume in 3 months).
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Design Systems & Scalability – Built cross-platform design systems (Web/App) with 100% adoption, reducing iteration cycles by 60%.
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Cross-Functional Collaboration – Fluent in both design and product management, effectively bridging engineering, product, and business teams to accelerate decision-making and product delivery.
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Web3 & Fintech Domain Expertise – Deep knowledge of trading UX across CEX, DEX, wallets, and DeFi products, with a focus on usability and trust in high-stakes environments.
Experience
WOO Network
NOV 2020 until Now
Product Design Lead
MAR 2024 - Present
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Shape design strategy for WOO X (CEX), WOOFi (DEX), and Orderly(web3 futures), blending design and product expertise to deliver intuitive, high-impact trading experiences.
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Created design systems that achieved 100% application adoption and reduced iteration cycles by 60% through optimized review processes.
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Foster a full-stack design mindset, expanding team capabilities beyond UI/UX into research and validation to strengthen design maturity.
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Partner with engineering and product teams to align UX with technical feasibility, driving cohesive product launches.
Lead Product Manager
MAR 2024 - OCT 2024
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Launched a social trading platform with $893M trading volume and $6.98M AUM in its first 3 months.
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Facilitated C-level workshops to embed product strategy into business decisions, strengthening strategic focus.
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Enhanced trading UX, securing a 4.6/5 user satisfaction rating.
Product Manager
NOV 2020 - DEC 2022
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Responsible for developing trading platform with overall supporting system and iterating on the strategic directions of trading products.
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Build the product development process with cross-functional teams, and manage any changes required to meet or exceed the expectations established in project designs.
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Plan, create and deliver innovative solutions associated with cryptocurrency and financial investment across all lines of businesses
Mozilla
5years 9 months
Staff Product Manager
DEC 2019 - AUG 2020
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Functioned as Product Lead to plan flexible strategy by heading a cross-functional team to consolidate innovative concepts, market insights, and business opportunities (B2B) into launch initiatives.
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Managed all phases and aspects of projects from initiation to post-implementation, including identifying plans and resources required to meet project goals by setting realistic timelines and checkpoints.
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Developed executive presentations and reports to facilitate and simplify project evaluation and process improvement.
Staff Product/UX Designer
AUG 2018 - NOV 2019
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Worked as UX Lead to cross-functionally explore unmet needs, experiment, and launch Firefox ScreenshotGo in emerging markets through driving design specs, visual directions, and user data.
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Drove new features around shopping experiences as a
Product Manager for Firefox Lite in Indonesia and India.
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Applied both qualitative and quantitative research methods and analysis techniques to improve end-user experiences continuously and influence future UX updates, ameliorating user pain points during subsequent patch cycles.
Senior Product/UX Designer
JUN 2015 - DEC 2014
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Spearheaded, managed the design team, and owner of the delivery of innovative user experiences and designs for all Firefox Test Pilot products, like Screenshot, Firefox Send, Container, etc.
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Worked as Design Lead to innovate with multiple function teams and vendors, including innovating OS and IOT proposals, such as Smart TV and watch to the leadership team.
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Collaborated with engineers and QA to implement sleek and intuitive designs and produce rapid UX iteration via automated diagnostics.
HTC
2 years
UX/ UI Designer
JAN 2013 - DEC 2014
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Initiated and established the UX/UI design and partnered with engineers to build BlinkFeed, Power to Give, Scribble, Fetch apps.
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Multi-tasked across multiple focuses to generate project results and meet deadlines and organizational expectations.
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